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This site states the following, "Quality Dental Care for the entire family." We noticed that the web page also stated " We provide comfortable, convenient, superior dental care." It also stated " From the minute you walk into our offices you will notice a difference. We care about you, your family and your friends, and were here to help you achieve your healthiest, brightest smile. Smile with Confidence knowing you look your best. A Healthy New Smile is just a click away." The header had Dentist as the highest ranking keyword. It was followed by Cosmetic Dentist, Teeth Whitening, and Dental Care which isn't as ranked as highly as Dentist. The next words the site uses is Dental Implants. Veneers was also included and might not be understood by search crawlers.